The points awarded for each Action logged come from a variety of sources. The base points rewarded are loosely based on the impact of the Action. However, that is not the only source of points. Bonus points awarded for the social aspects of taking a photo or adding a caption to an Action. There are also occasional fun bonuses for Challenge participation, logging an Action for the first time, or “mastering” an action.
We want to reward folks who have made an effort to get active, eat healthier, be more conscious of their resource consumption, or give back to their community. No matter how much time they are able to squeeze in or what activities they are able to do, it's getting started and making an effort that really counts. Points are a fun way to reward and 'gamify' these Actions but are not meant to be strict, exact, or be the sole dictator of what Actions users do. The mystery and surprise bonuses are our way of keeping it lighthearted and fun!